
Speciality matcha
Our matcha is exclusively sourced from Japan's most accomplished farmers and tea masters across Japan including the renowned regions of Uji, Kyoto, Aichi, Shizuoka and Yame.
Traceable, raw tencha leaves are carefully selected from small well-established plantations. Each using their own unique combination of heritage and contemporary techniques to achieve a surprising diversity of flavours.
Our matcha is stone-ground in micro-batches and frequently air-freighted directly to us ensuring that we stock the freshest possible product.
Matcha tasting kit
Our classic, daily matcha, IKIGAI has a strong, multi-layered flavour profile, unique to the UJI region.
Serving suggestion: This is our favourite option for iced latte. Try it with coconut milk.

Hojicha
Roasted and ground green tea
Hojicha is roasted green tea. Leaves slowly transformed under heat into something rich, smooth, and distinctly Japanese. Each batches distinct character is shaped by temperature, careful timing, and the skill of the roaster. From nutty, light roast, milk chocolatey medium roast and rich, coffee-like dark roast.
Hojicha
Our hojicha range is sourced from only the highest quality tea plantations in Japan and harvested right after the first flush matcha harvest in May. Whole leaves are roasted to unleash a comforting warm and toasty tea experience.
Explore hojicha through three roast levels—light, medium, and dark—that reveal everything from gentle nuttiness to deep, smoky richness.
Hojicha tasting kit
Our hojicha range is sourced from only the highest quality tea plantations in Japan and harvested right after the first flush matcha harvest in May. Whole leaves are roasted to unleash a comforting warm and toasty notes.
Discover hojicha through three roast levels—light, medium, and dark. Revealing everything from gentle nuttiness to rich deep, smoky richness.

Carla Belmer
x MICHI
Made in The Netherlands
Unveiling a truely special collaboration with Amsterdam-based artist Carla Belmer. Together, we've created an exclusive matcha collection inspired by the raw, unfinished beauty of wabi-sabi.
Accessories
Made in Japan
MICHI's essential matcha brewing tools–sourced from skilled artisans across the Japan. MICHI's essential matcha brewing tools–sourced from skilled artisans across the Japan. MICHI's essential matcha brewing tools–sourced from skilled artisans across the Japan.















































