
Wholesale
The benefits of a MICHI partnership.
Wholesale pricing
Competitive rates with minimum orders starting at just 1KG.
Training & advice
We are committed to sharing our knowledge and expertise with our customers.
Reduce waste
Monthly deliveries maximise freshness and increase flexibility.
01
Commitment to quality
Consistently great quality across our diverse range. All our matcha is first flush (first harvest tencha).
Sourced from across Japan including Aichi, Shizuoka, Kagoshima, Yame and Kyoto (Uji). We also feature products blended by award winning farmers and tea masters.
02
Our commitment to freshness
We deliver the freshest matcha, guaranteed. We meticulously test our products taking freshness very seriously. This is why we regularly order micro-batches of our product which is freshly stone-ground or milled to order and sent directly to our HQ in Amsterdam.
03
Eco-Friendly approach
We would not be who we are without our eco-first approach, this is at the core of our DNA as a brand. We are not perfect, - but we are constantly working to improve our offerings and expand upon our capabilities when it comes to design, production and materials selection. Get in touch to learn more.

Register here
We'd love to hear all about your concept. Fill out the form below and tell us about your requirements.
Our partners
A selection of just some of our independant cafe partners around Europe.
Official retail partner
Selfridges
Now in the Selfridges food hall and on Selfridges.com.
















